Guest Author Post By
The
world of SEO (Search Engine Optimisation) is constantly changing, and
techniques that may have worked last year, or even last month, may no longer be
effective in helping your website rise to the top of the Search Engine Results
Page (SERP). Things have changed indeed. Read below for 3 modern SEO techniques
that will help your website (or blog) gain more traction online.
1. Write for
readers, not search engines.
Probably
the biggest change in the world of SEO in recent years has been the realization that spammy, value-lacking content no longer works as an effective SEO
technique. Sure, in years past, the more times a specific keyword was embedded
in your text the greater your ranking in the search engines. However, these
days, doing that will reap no such rewards. With the recent Pandaand Penguin updates,
it’s now more important than ever to write value-laden content, that readers
actually want to read. Your content needs to be written with style, and
overflowing with substance. Indeed, instead of trying to take shortcuts with
the content you create, focus on quality and keep the phrase “content is king”
always in mind. At the end of the day, it’s the overall quality of your content
that will reap you rewards, and this is the best strategy anyone serious about
having a respected presence online can take. Talk to SEO Melbourne experts Optimising for great information and assistance
in taking your website to the next level. Or do your own research, and write,
write and write some more.
2. Optimise
for mobile search.
These
days, more and more people are searching for content on mobile devices, such as
smartphones and tablets. This means that if your website (or blog) is not
optimised to read well on these smaller screen sizes then you may be missing
out on drawing more traffic to your little corner in the online world. How?
Well, technically, Google has publicly announced that mobile-optimised websites
do not make animpact on Google’s rankings. And for all intents and purpose that seems to be
the case. However, the more user-friendly (to the mobile user) your website is,
the more chance they’ll stick around to read your content, and the more likely
they’ll share it with their friends. The more your content is shared, the more
people will see it, and the more traffic you’ll draw to your website.
Optimising your website(s) for these mobile devices is relatively easy. All it
means is making sure your website is responsive. A responsive website adjusts
and tailors the presentation of your website according the screen dimensions
and functionality of the device that’s used to access to site. This ensures
that your website (or blog) looks great, regardless of whether it’s consumed on
an iPhone, iPad or a MacBook Air.
3. Get on the
social media train.
One
sure fire way to increase your website’s ranking on the SERP is to embrace the
phenomenon that is social media. The fact that social media is critical to your
online success has unfortunately been ignored by many business and website
owners, and to their detriment. In today’s world, having a strong presence, and
– more importantly – an effective social media strategy in place can catapult
your website or blog to the first page of a Google results page. Social signals
– i.e., the number of likes, shares, and retweets your content receives, is now a keymetric
in the Google search algorithm. This means that the greater the number of
social signals surrounding your content, the more favourable Google will regard
your website, and the higher you’ll rank.
Having
an effective SEO strategy in place is essential to your online success. Nothing
ever stays still in the world of SEO, and if you’re committed to doing everything
you can to see your business (or website) succeed online, then you’ll need to
keep your finger on the pulse on the dynamic nature of search engine
optimisation. Keep the above in mind when planning your own SEO strategy and no
doubt you’ll be on your way to online success in no time at all.
